Audi will revamp their design language to allow the model range to have it's own identity. Audi design director Stefan Sielaff said the sedan/hatch, SUV, and sportscars will have individual themes for each. Called ‘AQR’ where A stands for Audi, Q for Quattro, and R for sports cars. The new design values will include a slope-back angle for the grill, headlight shape and body surfacing all unique to each of the three divisions. For example, the sedan/hatch will have a more sloped-back grill, while the SUV models will feature a more upright grill. This idea will continue with headlights and body surface.

Audi is also working on a different design for the e-Tron vehicles. They will have a styling that reflects the electric nature.

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