Volkswagen’s mid-engine rear-wheel drive Bluesport Roadster concept might not see production after all due to poor anticipated customer demand.

VW’s head of R&D Ulrich Hackenberg said “At the moment, there’s no official release for the project. We are fighting for it as it fits with the VW brand, but we need demand and volume and we need dealers to get behind it.”

VW would like 50,000 units sold worldwide to justify production, and internal projections don’t even come close.

The Roadster chassis would also be shared with Audi and Porsche for their small scale sportscar as well. If the VW is not given the green light, we can expect the other two brands to stop development on their versions.

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