Volkswagen is looking to be the "Apple" in the automotive industry. VW CC exterior design chief, Martin Kropp, said “You have Apple and you have other products. This is what VW wants to be.” Inspiration for the new styling came from Mont Blanc fountain pens, Apple products and designer watches. All these products are nice to look at and have a function, along with extensive engineering involved.

Volkswagen wants to stand out for being unique, quality, and desirable.

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