It appears that the recently introduced Apple iPad is becoming more popular among automaker. Yesterday we announced that the iPad will be used by Mercedes-Benz dealers but today we found out that another manufacturer, Volkswagen, will use the new gadget in order to develop a digital customer magazine as an app.

Dubbed DAS a.k.a. Digital Automotive Space, the new magazine will be published quarterly in five languages and accessible throughout Europe. The users will find 360° images for Vw’s new cars but also technical features in order to find the best car for them. “DAS. is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience,” said Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand.

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