Friday, April 30, 2010

Michelin Debuts Performance Tires for Porsche

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Michelin’s new range of high-performance tires is designed for the new Porsche Cayenne.

Porsche’s recently unveiled Porsche Intelligent Performance – which involves manufacturing vehicles that deliver enhanced performance while also consuming less fuel and that are more efficient and less polluting – corresponds perfectly with Michelin’s strategy of designing and producing tires that provide the most balanced performance, the tiremaker said.

The Michelin lineups for Porsche’s new SUV are organized around three tire models. All of the tires display the special N marking on the sidewalls, certifying that they comply with Porsche’s very high quality standards. The three models are: the Latitude Tour HP, Latitude Sport and Latitude Alpin.

The balanced performance delivered by both the summer and winter tires is the result of the long-term partnering relationship between Michelin and Porsche, which dates back to 1960. The alliance was further strengthened in 2002, when Michelin was awarded a contract as a Porsche World Wide Cooperation Partner. The partnership covers several areas, from development to racing. Michelin also received a Best Supplier award from Porsche in 2004, according to the tiremaker.

The Latitude Tour HP, with the Green X label on its sidewalls, offers outstanding on-the-road performance and road-holding ability, as well as low rolling resistance, high mileage and reduced weight. The tire’s the rubber compound, tread design and casing help to significantly reduce fuel consumption. Michelin designed and developed the new Latitude Tour HP in close cooperation with the German carmaker’s engineering teams, Michelin said.

The Latitude Sport delivers outstanding performance in three areas: better handling on dry surfaces, enhanced safety (due in particular to its excellent wet and dry braking ability) and improved energy efficiency, according to the tiremaker. The tire features a special architecture, supported by a unique banded-at-zero belt with shoulder overlay and variable pitches, to maintain control over the contact patch and increase accuracy.

The Latitude Alpin delivers optimal handling on wet, icy and snow-covered roads. The tire offers summer tire performance in the most challenging weather conditions, while providing longer tread life and reducing fuel consumption, Michelin said.

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