Porsce has launched a new marketing campaign that explores the automaker's high-performance pedigree.

The campaign in question is more about the Porsche brand as a whole rather than any one vehicle. The fun kicks off after clicking a button to start the web special, users are presented with a pop-up screen chock-full of floating numbers. Tapping them opens a small interface where users learn more about those digits and their significance to Porsche. Visitors are also asked questions about themselves and their driving preferences; after clicking through all the numbers and answering all the questions, users are presented with the Porsche vehicle that best represents them.

Porsche's marketing team has designed a beautiful interface, and the concept of the campaign is nice, too: honestly, who doesn't enjoy taking the occasional "Which Car Are You?" quiz? It's fun, it's entertaining, it's informative, and it's mercifully short.

What Porsche are you?
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