Monday, November 28, 2011

Audi working on new design individuality


Audi will revamp their design language to allow the model range to have it's own identity. Audi design director Stefan Sielaff said the sedan/hatch, SUV, and sportscars will have individual themes for each. Called ‘AQR’ where A stands for Audi, Q for Quattro, and R for sports cars. The new design values will include a slope-back angle for the grill, headlight shape and body surfacing all unique to each of the three divisions. For example, the sedan/hatch will have a more sloped-back grill, while the SUV models will feature a more upright grill. This idea will continue with headlights and body surface.

Audi is also working on a different design for the e-Tron vehicles. They will have a styling that reflects the electric nature.

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