Thursday, July 29, 2010



Audi took off the wraps of their latest addition to the family: the Audi A7. Labeled as a modern four-door sportback sedan, the A7 combines the functionality of a hatchback with seating for four or five passengers, similar to what the 5 Series Gran Turismo offers.

The bodystyle is inline with the latest Audi models, modern, sleek, including the signature LED running lamps still present in this design. From the side, the Audi A7 leaves the impression of a child born from the matting of a shooting brake and a coupe.

Some journalists place the new Audi A7 in the same league as the Porsche Panamera, Aston Martin Rapide and BMW 5 Series Gran Turismo, but we are more inclined to believe that the Audi is going after a different niche segment, the one where the future BMW Gran Coupe and new Mercedes-Benz CLS will fight over the four-door coupe crown.

The targeted demographic for these vehicles seems clear to us: four-door coupe buyers looking for an elegant, sort of extravagant design, luxurious interior and driving performance.

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