Tuesday, January 25, 2011



It may be a tough sell to automotive executives to roll out a special edition to cater specifically to one market. Unless of course that one market has copious amounts of money to spend, and little in the way of demands in return for it beyond an added dose of exclusivity.

Rolls-Royce has done it time and time again with special editions exclusive to the Middle East. Porsche has until now resisted, opting to cash in on its name instead by expanding outside its traditional area of sportscars into the SUV and sedan markets. But the temptation has evidently proven too much as Zuffenhausen has reportedly announced a special edition Panamera at the Qatar Motor Show.

The Panamera 4S Exclusive Middle East Edition packs the same 4.8-liter V8 engine and PDK dual-clutch gearbox as the standard 4S and comes equipped with the Sport Chrono Plus package as standard. What sets it apart is the Carrera White exterior tint, red leather interior and special black alloys. That, and a little plaque on the door sill. Only 66 examples will be made exclusively for the Middle East. – you can bet they'll fetch a hefty premium, and that they'll sell out almost as soon as the order books are opened.



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